A class action lawsuit was recently filed against Taco Bell; the fast food chain is accused of falsely advertising that its beef taco is made of beef. The Alabama law firm that filed the suit says only 35 % of the “seasoned ground beef” actually contains meat. The rest is made up of binders, fillers and colouring (a mixture of isolated oat product, wheat oats, soy lecithin, maltodextrin, anti-dusting agent, autolyzed yeast extract, modified corn starch, sodium phosphate and other things). Sounds delicious. The lawsuit argues that what Taco Bell advertises as seasoned beef does not conform to the ordinary meaning of seasoned beef or meet consumers’ reasonable expectations. It also fails to meet the minimum standards required by the US Department of Agriculture to be labelled and advertised as beef. Taco Bell has aggressively challenged the allegations . In response to the lawsuit, the company launched a print ad campaign in major US publications. Under the headline “Thank you for
Successful law firm business development professionals need to master a tricky combination of hard and soft skills. Herewith, everything you need to succeed in legal marketing. A blog by Aleesha Khan.